(Or not) Move on to the next project. STAT SERP tracking and analytics for enterprise SEO experts. Search engines use links to crawl the web. 1. S. If Auto-sync is activated, changes will be submitted to the directory shortly. Step #13: Optimize For UX Signals. Overview of Monitoring Local Markets. Moz API Power your SEO with our index of over 44 trillion links. Run a Report. The industry's top wizards, doctors, and other experts offer their best advice, research, how-tos, and insights—all in the name of helping you level-up your SEO and online marketing skills. Uniquely crafted, Moz's Local Business Content Marketing Guide provides a multi-faceted approach to content marketing. Read A Guide to Local SEO to learn: Top local ranking signals you need to know and why. To run an On-Page Grader report for a URL and Keyword pairing, follow these steps: Head to the On-Page Grader tool from the Moz Pro menu on the top right or the left hand navigation menu. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. Go to Google Analytics and sign in to your account. If Auto-sync is activated, changes will be submitted to the directory shortly. Step 2: Paste your keyword list into the “Enter Keywords” box: Step 3: Take a quick water break, because KWE will take a minute to gather data. If what to write about for your local business has you blocked, check out the most delectable and detailed Local Business Content Marketing Guide. This event will begin at 5 p. We would like to show you a description here but the site won’t allow us. The difference between Schema. Every Moz Pro plan includes MozBar Premium, SEO insights, link research, 1-on-1 walkthrough, 24-hour online support,. Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand. 1. Moz Pro Your all-in-one suite of SEO essentials. Within this section of the Help Hub, you can learn…. The Local SEO Cheatsheet. Search engines are fed information from numerous sources, including primary data aggregators. Moz DataTo get started: Click Analyze Competitors. Learn to make the right local search marketing moves for B2B in this Moz Blog post. Moz Local provides a Check My Listing score which will. Moz Local gives you local reporting tools such as the Visibility Index, online presence score, and profile completeness, so you know when to take action and when to show off your results. The industry's leading SEO toolbar – over 800,000 installs and climbing – MozBar gives you instant metrics while viewing any page or SERP. In our case, we’re focused on the content side and. Unlock the full potential of your local business with The Local Business Content Marketing Guide. Learn everything you need to know about integrating GA data into your SEO processes with this. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Address. The Essential Local SEO Strategy Guide : Dive into our comprehensive beginner's guide to SEO marketing for small businesses. What it means for keyword research is that volume is not that great a metric. Schema. In doing so, Google will understand that the ultimate guide contains the most information about [keyword research]. Contact Form Submission) and choose a type. Marketers need robust tools and insights to gain a competitive edge. 6% of wayfarers write at least some reviews. It was called SEOmoz, and started as a blog and an online community where some of the world's first SEO experts shared their research and ideas. GA4 has more predictive analytics, insights, as well as more data visualizations than UA. STAT SERP tracking and analytics for enterprise SEO experts. 4) Video: the long and short of it. Moz API Power your SEO with our index of over 44 trillion links. ”. Input your domain in the top and the domains you want to mine link ideas from in the fields beneath, as depicted below. This includes reviews, ratings, and questions, which. Search engines use links to crawl the web. Citations help people to discover local businesses and can also impact local search engine rankings. When we find missing or inaccurate data, we'll let you know so you can take advantage of every search opportunity. 18, 2023 /PRNewswire/ -- Moz, the leading SEO and marketing platform, has introduced its latest resource: the Local Business Content Marketing Guide. Moz is a widely-known alternative to the most well-known software solutions in the SEO industry – Semrush and Ahrefs – but they have a specific product that is focused on helping local businesses maximize their online visibility, Moz Local. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Kayla Armstrong Beyond Trending (US) View original content to download multimedia:. If you have staffed, physical locations in some cities and make in-person contact with your customers, then you are eligible to create a local landing page and attached Google My Business listing for each physical office. Proximity, prominence, and relevance are the three pillars of local search. Moz crunches data from more than 10 different sources—including Google, Yelp, and Facebook—to score your brick-and-mortar business on how it looks online. The first result is the add-on we want, so go ahead and install it. The thin red line that runs across all the search engines is simple: sites with local hosting and a national top level domain (preferably with keyword in domain name) get favoured in SERPs. STAT SERP tracking and analytics for enterprise SEO experts. The most effective location data management solution: distribution to the directories, sites, and apps that factor in most to local search results. D. They can even facilitate transactions. Local SEO is the practice of increasing the search visibility of brick-and-mortar businesses — those with physical locations. Building linked unstructured citations — references to a business' contact information on a non-directory platform, like a blog or a news site — is important for moving the ranking needle for local SEO. 3. To update your billing information: Click on your profile icon on the top right, and select Account & Billing. 98 minutes | FREE with a Moz Subscription or Free Trial! Valued at $59. You might go match that up to rankings and you might go, "Wait a minute. STAT SERP tracking and analytics for enterprise SEO experts. Special local search marketing tips for the automotive industry can be found here and here. GA4 also relies far more heavily on machine learning and aims to help analysts forecast with predictive analytics. Start by going to the Noteable app’s dashboard. An outdoor outfitter with. Moz Pro Pricing. In my opinion, these concerns are largely unfounded. Gain confidence in links with proprietary metrics like Page Authority, Domain Authority, and Spam Score. Moz Pro Your all-in-one suite of SEO essentials. 1. She is a consultant, columnist, local business advocate, and an award-winning fine artist. This check presence feature is free to all Moz community members. A score of 61%-100% is considered a High Spam Score. We’ll go step-by-step through each of the tabs in your left-side dashboard menu. Impact on local. Moz Local for small businesses. I mean look great from a visual, UI perspective and look great from a user experience perspective, letting someone go all the way through and accomplish their task in an easy, fulfilling way on every device, at every speed, and make it secure too. Get SEO Certified! The Moz SEO Certification will give you the foundational knowledge you need to execute on common SEO projects. Select your billing cadence - Monthly or Yearly using the drop-down. This endpoint will return URL Metrics for both the source and the target. Optimize for page speed. Moz Local Raise your local SEO visibility with complete local SEO management. GMB signals now make up 25% the local pack/finder pie chart. Multi-step phone trees and long hold times are truly wearing. To check a query for local intent, Google it and check the results. SEO Reporting. Link building for local SEO. Enter that keyword phrase in the top field of the spreadsheet. Delivering clear and effective SEO reports is essential to explaining results, showing value, and exploring opportunities and recommendations. Converse with customers everywhere, with extra kindness. Let’s unpack each of the steps in the community flywheel. I’ve been seeing this factor’s increased importance for at least the past year, and clearly others have noticed as well. Unique value. I did some research on the top 50 pages in the U. Local search marketing has always existed in a state of rapid and continuous change. We are changing our payout from "pay per PRO signup" to "pay per. Detect Intent: Form & Function. Here are 6 smart things to try that could sweeten your local business’ summer success. Xenu’s not just a great tool to look inside your own site, it’s also pretty powerful for crawling external resources like directories, particularly if you’re looking for a domain to buy. 22. These features are creating shifts in the importance of factors that are driving local search today. Important in international SEO, ccTLDs are the single strongest way to show search engines and users that site content is specifically targeted to a certain country or region — but, importantly, NOT specifically a certain language. Create a keyword model based on the sales funnel and semantic search. In the Content field, you can also upload an image by clicking on the small camera icon. Moz Local Raise your local SEO visibility with complete local SEO management. Here's a step-by-step guide on how to do it, along with some creative packaging ideas: Step 1: Select the Products. To surface results , search engines and digital platforms use AI and visual recognition technology to identify elements in the image and supply the user with relevant information. over the past six years. Thanks to a mutual handshake between Google, Microsoft, Yahoo, and Yandex, we have a library of fields. It features local businesses of all kinds, including the infamous flying fish of the Pike Place Fish Market (featured in the opening credits of Real World: Seattle) and the first Starbucks. Keyword Explorer - Moz's own keyword research tool extraordinaire with over 500 million keyword suggestions along with metrics like Keyword Difficulty, monthly volume, and more. Keyword research tools. Once a page is in the index, it’s in the running to be displayed as a result to relevant queries. It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. In the ever-evolving world of digital marketing, staying ahead of the competition is paramount. Here's how to rank on Google: Working Smarter, Not Harder. B2B. These five easy steps should help you recognize the most obvious suspicious listings. 1. 21 hours ago · Here are two that fit the bill (and make for a lovely day out with out-of-town guests, too. by Gyi Tsakalakis. The REP also includes directives like meta robots, as well as page-, subdirectory-, or site-wide instructions for how search engines should treat. The options here will be dependent on the type of post chosen in step 1. 4. Monthly plans available. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. Most goals for local businesses will either be a Destination or an Event. Citations can occur on local business directories, on websites and apps, and on social platforms. Limitations: Data is only available for three countries: US, Canada & UK. Successful agencies have successful clients. Write compelling and click-worthy titles. It is posted here for nonprofit educational purposes. Below, we will outline information regarding the Certifications currently offered through Moz Academy. See how your local business looks online. URL. A white-label is a site which sells your products directly but under a different domain, brand or company name. 56% auto-generated an SGE display without. Click the Product Plan listed for the location you’re wanting to update. SEO Learning CenterRanking Opportunities Report - Moz Pro. The scale at which an individual brand needs to publish will be determined. On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as "off-site SEO") in order to rank higher and earn more relevant traffic from search engines. Save time as you quickly uncover the Page Authority, Domain Authority, and Spam Score of any site or page. Mobile voice search is three times more likely to be local-based than text search. Ahrefs Pricing: Lite Plan; $99/month, Standard Plan; $199/month, Advanced. Audit competitors to discover their strengths and weaknesses. Since 2005, the Moz Recommended List has served as a trusted resource for businesses looking to hire experienced marketing professionals. Videos are very hot in local right now, but the “short” part has been a cause of some recent puzzlement and parlaying. Our free trial is free to use, however in some cases your card will be authorized which may require an authorization charge of up to $1. Hello, I use MOZ local to keep track of major citations for 30+ clients. Moz Local. So if you put that little caption down below, underneath your image, that can actually help with the Image Search rankings. Filter for accounts with zero locations. Be sure yours are kept up-to-date at all times, so no customer is inconvenienced by arriving at your premises to be greeted by a “closed” sign. Find the plan that's best for you - for agencies, in-house, and individual consultants. If you are managing more than one location in Moz Local, there is further information available in our managing multiple locations guide. K. To do SEO you really only need 3 things to get started: a website, your brain, and data. Introducing Moz Local: Now I am going to show you my exact approach for checking a company, and making improvements. Explore our suite of premium, free SEO tools and online marketing software. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. Google’s New ‘Things to do’: Managing Activities and Tickets in GBP. Internal Links are hyperlinks that point to another webpage (or resource) on the same website/domain. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Go check it out! 104 - 439 Cook Stre. Meanwhile, Time’s Top 100 photos focus on the mighty power of imagery to make an. GA4 is also focused on ease of tracking. and home services businesses that ranked on the first page, and then I reviewed those pages and analyzed the features that they. In this guide we’ll outline the steps to take a screenshot to submit to the Moz Help Team as well as how to open the developer tools in your browser. 3. What I'm going to discuss in this post is the. The Mobile SEO Stack:. Moz Local Raise your local SEO visibility with complete local SEO management. They will crawl the links between the individual pages on your website, and they will crawl the links between. The Location Landing Pages Salad Bar: Making Smart Local Business Content Choices in 2024. Why and how NAP. 1. Surrounding text content. On Moz, you can check your website’s Domain Authority for free through Link Explorer. So, for our SAB customers, the alternate validation route is to be sure the full address is published on the Facebook Place instead, as Facebook does not require SABs to hide the address of their physical locale. Please note: Locations will not begin to sync with all directories until the primary category and phone number are entered via the location’s Profile in Moz Local. Moz Pro Your all-in-one suite of SEO essentials. Local SEO is more than just updating your name, address, and phone number. . Moz Pro's pricing. High-quality inbound links or backlinks. With Moz Local, you can choose between two packages for local businesses. , from “Christmas ornaments” to “Christmas Ornaments Nearby”) and can give you a local pack: From what I can tell, this is the same result set you would get if you began your search as “Christmas ornaments nearby” and while Google has been experimenting with. A guide to getting the most out of Moz Local Read the guide Prep your agency to steer clients and inspire action. #1 Get paid $25. National. The Moz Top 500 Websites Moz's list of the most popular 500 websites on the internet We've listed the top 500 most popular sites in the world based on Domain Authority, a link-based metric that models how Google ranks websites. Google's calculator functions. Moz Local Raise your local SEO visibility with complete local SEO management. Leverage The Competition. Technical SEO is a broad and exciting field, covering everything from sitemaps, meta tags, JavaScript indexing, linking, keyword research, and. Build citations Create a free account. Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. You can see the "Resources" section on the left side menu. ) to one page, or keep it separated between multiple versions. Here's what we get when searching keyword suggestions for "motorcycle jackets. It isn’t easy to find an SEO company. Enter the URL for the Page you’d like to grade. Moz Local gives you local reporting tools such as the Visibility Index, online presence score, and profile completeness, so you know when to take action and when to show off. No one likes standing in line, but there’s one queue you should get in this summer and that’s for Google Search Labs so that you can get the earliest possible access to the new Search Generative Experience (SGE. This value is dependent on a number of factors, such as the linking page's authority, topical relevance, HTTP status, and more. Now that we have almost half a year under our belt (and lots of data to help guide us) we have decided to make some pretty bold moves on the affiliate program front, and I wanted to take a little time today to tell you all about them. BrightLocal’s Local SERP Checker. Shortcut the path to a real human in every way you can. Perform necessary technical SEO optimizations or audits. A hyperlink (usually just called a link) is a way for users to navigate between pages on the Internet. Update Your Location Profile. Evergreen Tip. Informational queries: The searcher needs information, such as the name of a band or the height of the Empire State Building. Make sure your on-site optimizations are up to snuff. Typically, to be eligible for a GBP listing, a business has to have its own address, but a look at Google’s local search engine results (including Google Maps) shows. A lot of SEO companies obsess over vanity metrics like rankings, impressions, or traffic. Websites are publications, just like books and magazines. At that next meeting in which you are training staff who directly interact with your. “vegan burger near me”). Beginner's Guide to SEO The #1 most popular introduction to SEO. For all other types of businesses, there is a 20% discount on the annual subscription. Tip number one, A/B testing or simply testing. Save $65/annually per location. The following. Moz Local Essential. Q6. View the Moz API Pricing and Plans. The Moz API is critical to our approach for both our backlink and content audits. Top Local SEO Takeaways from MozCon 2023. Takeaways. Hopefully, you already have the first two, so let's make sure you have the right data. Moz API Power your SEO with our index of over 44 trillion links. If you are managing multiple locations, select the location you're looking to cancel or if you have only one location, head to step 3. Key Features: Profile Completeness and Listing Scores: Understand how to improve your profiles and identify which listings need attention. The local SEO community reported daily changes to local and local-organic rankings for weeks following the Pigeon rollout, including widespread replacement of the older 7-pack style. GMB signals now make up 25% the local pack/finder pie chart. You can either choose between a goal Template, or Custom. An SEO’s Guide to Writing Structured Data (JSON-LD) The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. In your free one-on-one onboarding session, our experts will walk you through our suite of SEO tools and show you how to use them to meet your specific business needs. Keyword Targeting and On-Page Optimization - The One-Hour Guide to SEO, Part 4. According to 3M research, visual aids improve learning by 400% and humans process visual media 60,000 times faster than text. S. So the first one is to basically replicate the data by using keyword information that comes from similar regions nearby. Download the full PDF for free below!On-page SEO tips for 2022. They are, in order, add, subtract, divide, multiply, raise to the power of, and return x percentage of. Once complete, you will have the option to add your newly earned Moz Certifications to your LinkedIn profile. This includes building backlinks, acquiring citations and social mentions, and fostering partnerships with authoritative websites. STAT SERP tracking and analytics for enterprise SEO experts. Link: Enter the link of the website to which your potential customers should be. All locations that are not brand new should be synced. On the other hand, Moz Local is an Online Presence Tool which supplements Local SEO – and it starts from $129. Serpstat’s Local SEO tool allows you to manage your business presence and reputation in numerous local directories from a single interface in a matter of minutes. The terms local search engine optimization (local SEO) and local business marketing are often used synonymously with local search marketing. Deeper Dives: 30 Days of SEO - This is an on-demand instructor-led course that combines videos, tasks, and various resources to help you better understand how to implement your SEO strategy with the Moz Pro tools. If a user can convert in each visit (such as by buying a product), divide the number of conversions by the number of sessions (the number of unique times a user came to your site). Set up a GA4 Property. European population is approx. The Local SEO Cheatsheet [Free PDF Download]: Download your free 5 page Local SEO Cheat Sheet. This will give you a list of closely-related keywords, sorted by relevance. Moz API Power your SEO with our index of over 44 trillion links. Deeper integrations, more active location management,. From the profile drop-down on the top right-hand side, select Community Profile. Miriam Ellis is the Local SEO Subject Matter Expert at Moz and has been cited among the top five most prolific women writers in the SEO industry. Impact on local. Today ’s Savannah Guthrie, Hoda Kotb, and Al Roker will be. In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google. The Buchart Gardens, a must see when visiting Victoria Island. Stay informed. A major pitfall when launching any UGC strategy is failing to anticipate scalability. “Local business content” is any form of text, image, audio, or video content that is published by or about any business that serves the public face-to-face. Whether you're a seasoned attendee or a first-timer, our guide will ensure you maximize the rewards and make the most of this fast-paced environment. Security critically important. Click Allow to give Moz Local permission to manage your Google Business Profile. Perform necessary technical SEO optimizations or audits. Website owners should explore ways to improve their TTFB. Finding Diamonds in the Google Rough. Conduct thorough keyword research. Due to the strategic direction we're moving toward with Moz Pro, we’ve decided to remove the full Local Market Analytics feature starting on May 31, 2022 in favor of integrating its most beneficial features into other areas of the tool as determined by your feedback throughout the beta. 1. This package offers our industry-leading Active Location Data Management, including Google My Business Sync. It is my great pleasure to announce the release of Moz's third guide for marketers, written by the inimitable Paddy Moogan of Distilled: We could tell you all about how high-quality, authoritative links pointing to your site benefit your standing in the SERPs, but instead we'll just copy the words straight from the proverbial horse's mouth. The more matches you have, the more likely your ad will show on a voice search that includes words like “a” and “me” and “for. Find the “Store View” you want to adjust and select “Edit”. Moz Local offers a range of features that can help you improve your local SEO. Location creation within your Moz Local Dashboard may take up 5-10 minutes to complete. Moz Local is an automated listing management tool with active and continuous syncing of location data to our partner directories. The primary purpose of Moz Local is to positively. As an SEOmoz PRO customer since the service launched in February 2007, I thought I’d give a quick little tour of how I’ve used SEOmoz’s existing tools for Local optimization in my consulting role at David Mihm, Inc. 14-Day Free Trial . A strong local marketing strategy can mean more customers, increased sales, and opportunities to become a household name in the communities you. The tool identifies your brand name, along with a wide variety of brand searches, such as product names, and more. Manage Your Listings. The Web Developer's SEO Cheat Sheet 3. Core classes include keyword research, on-site optimization, and link building. Get free link data. Within the Locations view of your Moz Local account, the Location Status column shows the renewal date for the location and whether or not auto-renew is enabled via the colored dot to the left. But while we’re in the salad bar queue together today, let’s take a deep look at this specific challenge of developing content for these core location and city landing pages that will ensure they. 16. It allows you to manage your online business listings , monitor. 2 days ago · The official telecast of the Macy’s Thanksgiving Day Parade will air on NBC and be simulcast on Peacock. SEO Learning Center: Moz's free SEO learning resources are continually updated, and a virtual encyclopedia of SEO tips and tactics. Moz was founded by Rand Fishkin and Gillian Muessig in 2004. Moz API. Check Domain Authority (DA), Page Authority (PA), anchor text, linking domains, and more. Moz Keyword Explorer. STAT SERP tracking and analytics for enterprise SEO experts. Hopefully, you already have the first two, so let's make sure you have the right data. Hi, I'm Amanda Jordan at RicketyRoo, and today I'm going to be talking about how to create kickass local landing pages. Raise your local SEO visibility with easy directory distribution, review management, listing updates,. I'm just going to paste in the URL to the Beginner's Guide to SEO in Keyword Explorer. One of the most consistent refrains from the Moz community as we've released features over the last two years has been the desire to see Moz Local expand to countries outside the U. The original update hit the United States in July 2014. How to make API calls to the Moz V2 API endpoint (Please see the Making Calls section noted in the left-hand navigation) More about Moz V1 troubleshooting, example API calls, and best practices. The Moz Local platform brings a robust local technology solution — driving more accurate listings management, actionable insights, automation of duplicate deletion, and review management. Moz Academy Local SEO Certification : Develop a comprehensive local SEO strategy and get certified with this 6-part course and exam series. The terms local search engine optimization (local SEO) and local business marketing are often used synonymously with local search marketing. The specific tactics you choose will depend on your resources, creativity, niche, audience, and available time. For the first three search results, you’ll also see important SEO metrics like the number of referring domains, number of backlinks, estimated search traffic, etc. It teaches a multi-faceted approach to local business content marketing through the understanding that the umbrella term “content” comprises. Moz Local Essential is our new entry-level solution, designed to enable local businesses with one or dozens of locations to easily capitalize on best practices and the latest trends in local SEO. For 16 years, it's been the go-to resource that kicked off careers and page-one rankings the world over. Keep an eye on those “ People Also Ask ” boxes and keep a record of questions that need your attention there. The Check Presence report shows the quality of your location data online, across the directories we partner with. Full keyword analysis with Ranking. Tips for analyzing local search competition. It’s an important component — you need both volume and CTR to work out how many clicks might be available — but on its own, it’s a little suspect. Informational queries: The searcher needs information, such as the name of a band or the height of the Empire State Building. Beginner's Guide to SEO The #1 most popular introduction to SEO, trusted by millions. It's also a great way to earn valuable links when you're marketing a local business. If clients fill out this information properly, you can save a lot of time and also help identify major issues right off the bat. Then, enter your domain and click Analyze. I'm going to start with some on-page topics. To learn more about the course, head to the Moz Academy page. Step #9: Analyze Your Backlinks. Modify safe. Google’s Keyword Planner, perhaps the best available keyword tool available, is famous for not surfacing most long-tail keywords. Audit competitors to discover their strengths and weaknesses. Learn more. Next, head to Spider > Rendering and select “Text Only” so Screaming Frog doesn’t execute any JavaScript. Number of “Check-Ins” at location. Join the Moz Community for free to explore our Q&A forum, industry events & networking opportunities, exclusive access to new tools, & trusted agency recommendations. The Local SEO Cheatsheet [Free PDF Download] : Download your free 5 page Local SEO Cheat Sheet. Browse MOZ's product catalog and select the items you want to include in the gift box. Cost them PageRank. You can take advantage of the techniques described above in this article. 2. Essentially that's saying, "Hey, I better build some content if I want to target this keyword. The primary purpose of Moz Local is to positively affect your visibility on Google by enabling you to publish location data and maintain its consistency in bulk. Update Via the Subscriptions Page. Update Your Location Profile. It can’t be copied and pasted anywhere else because the value of the content is tied to the value of the location itself. Next, you’ll be asked to select the Search Console property you. You typically have two options: manually close them or hire a listing service like Moz Local to fix them for you. Taking maximum safety precautions, delivering at the curb or the front door, facilitating online purchasing, and experimenting with new ideas are all must-haves for 2021. Try Moz Pro Free. SEO 101: The Beginner's Guide to SEO: Start here to understand the basics of modern SEO. and previously worked as an attorney before getting into the startup space. By: Moz, Cost: Free. After 5 years of organic growth (from our initial funding in 2007) and two tough, failed attempts at financing (in 2009 and 2011 ), I'm excited to announce that SEOmoz has raised $18 million in venture capital from Foundry Group and Ignition Partners. Then, we were able to get right to work on duplicates! Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.